Calvin Klein launches the new CK Everyone fragrance in February 2020, opening a new chapter in the history of the cult unisex fragrance CK One from 1994.
CK Everyone symbolizes the spirit of the new generation, freedom of expression, spirit of inclusivity and participation in multiple communities. A pure, green, citrusy scent, CK EVERYONE is announced as "a genderless scent for today that celebrates the infinite freedom of self-expression."
Drawing on the legendary legacy of CK ONE, the new scent is fresh-citrusy and woody, done with environmental awareness in mind. Itis vegan, made from naturally-occurring alcohol and full of ingredients of natural origin (79%).
The glass bottle, which can be recycled after the pump has been removed, contains an elastic logo band, in the spirit of Calvin Klein underwear, which can be worn in many ways, such as a hair band.
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